A Picture with 10 words is worth 1000

Talk about a new start up, a new company, a new idea about which you're hearing for the first time and the first question is, so what is it? The same problem is seen evidently when users access the website of a company or product which is new, the first thing they expect to figure out when they land on the website through word-of-mouth or a blog is the central concept or model of the whole setup. While some start ups might do a good job of it, there is always a typical mistake that has scope of improvement. While you carefully draft the wordings of your marketing message on the website and put it out as one or two paragraphs there, we have observed that most users tend to skip a lot of text very conveniently to go and look for something more interesting. So, while you had done all that effort, it would be a waste until the user is absolutely desperate to find out more about your concept and would be willing to sit and read through the text. However, there is another approach which can make things much effective. If you replace the marketing text with a slightly graphical version of the same explaining the same concept but just keeping a tenth of the words you would have used otherwise, you make it absolutely sure that anyone who lands on your page would not go back without a clear understanding of what your idea is about. We are taking the example of iWeekend website here to illustrate our point.



Screenshot of a portion of the current iWeekend website home page




Screenshot of a portion of the iWeekend website homepage showing a small graphical representation of the concept in place of the text